South African Medical Association



Marketing and Communications Department

Marketing, Communications and Events

The Marketing, Communication and Events Unit consist of a Marketing & Communication Manager, two Marketing Officers, a Recruitment Officer, Public Relations and Media Liaison Officer, an Editor and Senior Journalist, an Event and Branding Officer and an Events Assistant. The experience and knowledge in the team range extensively from marketing, media and communication, website maintenance and event management.

Our Core Business

To make SAMA the preferred association and to make SAMA visible and manage the perception of SAMA in the marketplace.

Our Desired Results

  • Increase Membership
  • Increase Revenue
  • Increase Market Share
  • Increase Influence

Key Success Pillars

  • Promote a culture of customer delight and exceeding member expectations by:
    • Servicing members intensely
    • Creating a sense of belonging for members
    • Encouraging active member participation
  • Create maximum visibility for SAMA
  • Be relevant
  • Be topical
  • Recruit aggressively and collectively

Our Strategy

  • Invest Aggressively in
    • Customer Service
    • Brand Positioning, Visibility and Architecture
    • Measure Service levels regularly and reward good performance
    • Give Members undivided attention and provide value for money
    • Enhance communications to branches
    • Be a Major Player in Current Medical Issues

Our Tactics

  • Create a value chain for maximum co-operation between all service channels
  • Reward Customer Service Excellence
  • Stay at the forefront of medical news by conducting and analysing daily research on all media
  • Targeted visitations/engagements with member segments
  • Initiate and innovate
  • Achieve Higher Targets (Financial, Membership, Benefits, Service)
  • Communicate, Communicate, Communicate
  • Make participation simple-exciting-rewarding
  • Be in the members/non-members faces/space

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